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Like other industries, the aircraft industry is under high pressure to meet drastically increased customer goals for market price and flexibility. This while at the same time share holders request for short term profit guarantees. Daimler-Benz Aerospace Airbus has met this challenge using business process reengineering methods which led to total company restructuring from functional orientation to customer and product orientation. This paper will show how business process modelling techniques have been applied. Especially concurrent engineering methods are used to integrate the various disciplines involved from market analysts over design, commercial to industrialization staff.